Steve Jobs Biography - 1013 Words

Eric Munoz J. Alicata 10/17/12 ITEC 1700 Steve Jobs Steve Jobs might be one of the most creative and innovative inventors of our generation. His advances for Apple Inc. have put the company on top. With over 300, (313 to be exact) patents under his belt, there is no one that could beat him in our modern day. Job’s was an American entrepreneur and inventor. You might know him as the Chief Executive Officer of Apple Inc., however he was also the chairman, and one of the co-founders. He was mostly recognized through Apple Inc. as the â€Å"charismatic† pioneer of the personal computer revolution and for his inspirational involvement in the consumer electronics and computer field. Also, unbeknownst to most, Jobs was also a co-founder and†¦show more content†¦During his years with Next Inc. Jobs had made many technological advances after getting funding of a billionaire Ross Perot. In 1986, Jobs bought the Graphic Group, which he would later rename Pixar, from the computer graphics division of Lucasfilmâ €™s for ten million dollars. The first film produced by the partnership was Toy Story in 1995, with Jobs credited as the executive producer, and would later be followed a massive amount of hit animated movies. In 1996, Apple announced that they would buy Next Inc., bringing jobs back to Apple Inc. Then in 2011 Jobs had resigned as the CEO of Apple but still stayed with the company as chairman of the company’s boards. Jobs design aesthetic for his inventions was mainly influenced by his seven month spiritual journey in India and the Buddhist teachings that he had followed. He is listed as either primary Inventor or co-inventor in 342 United States patents or patent applications. Even while terminally ill in the hospital, Jobs sketched new devices that would hold the iPad in a hospital bed. He also hated having the oxygen monitor placed on his finger and suggested ways to revise the design for simplicity. Jobs had died in his California home around 3pm on October 5th, 2011 due to complications from his cancer. He had lost consciousness the previous day and passed with his wife, children, and sister at his side. Apple Inc., Pixar Studios, and Walt Disney World and Land all had there flags flyingShow MoreRelatedBiographies Of Individual Business Entrepreneur Steve Jobs1423 Words   |  6 PagesBiographies of Individual Business Entrepreneur Steve Jobs I. Introduction Steve Jobs (1955-2011), the celebrated founder of Apple Inc., was the Da Vinci, Edison, and Tesla of our time. Jobs entrepreneurial spirit pushed our technology to such levels as to integrate it into our daily lives; jobs were an innovator. Some called him a perfectionist, micro-managing freak, a tyrant, a genius. All blended into a singular, compact individual whose handiwork included the personal computer, the mouse, theRead MoreEssay about Steve Jobs Biography Summary7096 Words   |  29 PagesChildhood: Abandoned and Chosen Steve Jobs was the natural-born son of John Jandali and Joanne Schieble. Jandali was a teaching assistant from Syria and Joanne was a Catholic girl from Wisconsin whose parents disapproved of her relationship with a Muslim. Unable to wed, they gave their baby up for adoption and baby Steve was adopted by Paul and Clara Jobs of San Francisco, California. Paul Jobs was an engine technician turned car mechanic, and he introduced Steve to the world of engineering and designRead MoreWalter Isaacson s Biography Of Steve Jobs Without Feeling As If One Grew Up With Him940 Words   |  4 Pages It’s difficult to read Walter Isaacson’s biography of Steve Jobs without feeling as if one grew up with him. Many books have been written about the Apple icon, but Walter Isaacson is the only writer with whom Jobs has ever agreed to collaborate. Walter Isaacson explores Jobs’s complex personality, from his childhood to his death in 2011. He highlights how Jobs’s desire for desire for control, passion for design, and perfection affected him as an innovator, father, and husband. Despite his complicatedRead MoreBiography of Steve Jobs1830 Words   |  7 PagesSteve Jobs Introduction When most people think of Steve Jobs, they will often associate him with the i Pod and the i Phone. While these items are some of the products that he helped to develop, the fact of the matter is that he had a major impact on Apple. To fully understand his influence requires carefully examining the company and his effect on the firm. This will be accomplished by providing: a description of the company, organizational performance determinants and the status of the firm todayRead MoreSteve Jobs : A Strong Leader1700 Words   |  7 Pagesforward progress. Steve Jobs, one of the most modern examples of a strong leader, is well-known for his highly successful company, Apple. Steve Jobs was a believer in achieving what others imagined impossible, and stayed true to his values while pursuing his visions. He did not follow a given set of rules; he rather went with his gut and had strong confidence in himself. Steve Jobs was a unique and extraordinary leader who brought technology in soc iety to new heights. Steve Jobs was born on FebruaryRead MoreSteve Jobs: the Man Who Thought Different Book Review Essay894 Words   |  4 Pagesfront of thousands of Stanford graduates. All of the interesting work and his life was written in a biography called Steve Jobs: The Man Who Thought Different by Karen Blumenthal. Blumenthal included everything about Jobs from birth to death in this book. The title of the book came from Apple advertisements that said â€Å"Think Different.† The main character of the book was obviously Steve Jobs. Jobs was the co-founder of Apple Inc., NeXT, and Pixar and he was able to do all that because he was theRead MoreSteve Jobs : A Visionary Leader1632 Words   |  7 Pagesparagraphs, I will demonstrate how Steve Jobs was a visionary leader. I will also prove Steve Jobs was an unethical leader. Lastly, I will give personal examples of how I have experienced the same leadership approaches and how I responded to them. Finally, I will summarize what I ha ve learned. Visionary Leader Steve Jobs was a visionary leader because he empowered his employees and inspired them to achieve greatness. Steve co-founded Apple Inc. with his good friend Steve Wozniak in 1976. They startedRead MoreMalala Is Not Remaining Silent1442 Words   |  6 Pagesgoal or focus is, having tenacity, the path to success is far past a â€Å"Lotus Flower†. For example, in Biography.com Editors’s article â€Å"Steve Jobs Biography†, argues that regardless of where you are standing, people still are acchieving their goals that leads others to pursue. They are saying â€Å"Not actually having had an official title with the company he co-founded, Jobs was pushed into a more marginalized position and thus left Apple in 1985 to begin a new hardware and software enterprise called NeXTRead MoreSteve Jobs : The World Wide Web1533 Words   |  7 Pagesis the name of its founder, Steve Jobs. It all started in the garage of the Jobs family in 1976, on April Fools Day with Steve W ozniak (Walter).  Jobs  was an inventor and entrepreneur, as well as a marketer. He was the chairman and CEO of  Apple until his death in 2011. However, there was a brief period where Jobs was banished from his own company in 1985, after he had a power struggle with the board of directors at Apple. At that point, even though he had lost it all, Jobs kept moving forward and createdRead MoreThe Great Salesman Steve Jobs Essay1393 Words   |  6 PagesThe Great Salesman Steve Jobs Rachel L. Kaczkowski Mississippi College Author’s Note Rachel L. Kaczkowski. Department of Business, Mississippi College. Correspondence concerning this biography should be addressed to Rachel Kaczkowski at Rkaczkowski@mc.edu. Abstract This biography explores the life of Steve Jobs. It goes into detail about the beginning of his life and what led him to be the man that changed the technological world. The main topic of this biography is to show the timeline

The Mexican Revolution In The Death Of Artemio Cruz . The

The Mexican Revolution in The Death of Artemio Cruz The Death of Artemio Cruz was written by Carlos Fuentes in 1962. This novel is based around Cruz’s early, heroic crusades during the Mexican Revolution. It is a journey from Cruz’s corrupt climb from poverty to wealth as a hacienda owner after the war, to his anguished present life as an old man looking back on his past and sees a long life filled with violence of many kinds. To ensure his position in a wealthy land-owning family, Cruz blackmails a fellow soldier and blackmails the man’s sister into marriage. He quickly becomes a wealthy, arrogant, deceitful crook—the exact type of people that he fought against during the revolution. Throughout Cruz’s long life he continues to gain†¦show more content†¦During the early 1950s he was press secretary for the United Nations Information Center in Mexico City and secretary in the Bureau of Cultural Diffusion at the university. (Gyurko) Carlos Fuentes was involved in the government asspets of Mexico as well, so he was aware of the economies state back in the Mexican Revolution War. Even after hundreds of years, the Mexican Revolution remains an important mark in Mexican politics. Adams believes Carlos Fuentes is trying to say in The Death of Artemio Cruz by saying this, What he seems to be saying in this extraordinary novel is not only that the 1911 revolution has come to a dead end, but also (and more important) that, given man’s nature, Marxist solutions are facing the same blank wall. He proposes an existentialist way out, but his sense of courage is greater than his suggested submission to man’s apparent destiny. (Adams) The Mexican Revolution lasted more than a decade (1910-24). The Revolution led to consecutive Mexican turmoil, from civil conflicts in the 1920s to radical economic changes in the 1930s. The novel takes place during the Revolution War, and this is what encyclodedia has to say about the Mexican Revolution, During the war years, the number of men-in-arms at any one time was never great. In 1915, the most factious year, fewer than 100,000Show MoreRelatedEssay on The Death of Artemio Cruz1178 Words   |  5 PagesThe Death of Artemio Cruz Carlos Fuentes author of The Death of Artemio Cruz has used his novel to show how Mexico has been transformed and molded into its present state through the use of his character Artemio Cruz. Fuentes uses Cruz to bring together a historical truth about the greedy capital seekers, robber barons, if you will, who after the revolution brought Mexico directly back to into the situation it was in before and during the Revolution. Fuentes wrote the novel in nineteen sixty-twoRead MoreThe Mexican Revolution Essay1578 Words   |  7 Pages The significance of the Mexican revolution lies not in the repercussions this insurrection exerted on the international level, but rather in the way it served as a precursor to the direction the 20th century would follow. For while Mexico had gained significance internationally by being a leading exporter of raw material under Porfioro Diaz, it was not the only Latin American, or Luso-American country to follow this route. One must also bear in mind tha t the materials being exported out of MexicoRead MoreThe Death Of Artemio Cruz1291 Words   |  6 PagesThe Death of Artemio Cruz is a novel written in 1962 by Carlos Fuentes chronicling the singular life and destiny of a man raised in the lower classes of Mexico, who manages to rise into political and economical power through intrigue and Manichean maneuverings. The following book critique will contain a summary of the novel and provide some examples and parallels on core course concepts evident in the story, hopefully demonstrating what learning was obtained using the lens of global health matters

Strategic Cost Management Fashion Manufacturing Industry

Question: Describe about the Strategic Cost Management for Fashion Manufacturing Industry. Answer: 1. In the case of a Fashion Manufacturing Industry, the factors are discussed as under, as explained by Gibson Fraser, (2013). Political Political stability of the operational area Governments policies connected with the trade Garment Import / Export policies Economical Global economic impacts Impact of customer demand Impact on Price due to currency fluctuation Social It is a fast changing fashion Every season sees a new consumption pattern Consumers are sensitive to company values Technological Internet is ushering faster technologies 52% of production damages occur during the stitching New production methodologies are emerging Legal Garment industry being a cross-country operation, faces legal challenges from many countries Labour laws vary from country to country Trade Unions with vested interests are unreliable Enovironmental Cotton crops use 2.5% of cultivable land but use 25% of insecticides and 11% of pesticides worldwide Producing 1kg of cotton uses 15 litres of water From production to selling a jean requires 25 litres of oil, as detailed by Gibson Fraser, (2013). In the case of Levi, says Richard (ed.), (2014), the important threats are Cross-country legal implications Currency fluctuations Policies of different governments Domestic entrants in countries where Levi sells Factors affecting the Personal Pair jeans are Change in fashion choice of consumers Competition from cheaper jeans Time factor in producing the pair 2. Profitability per Pair of Levi Jeans Particulars Wholesale Retail Gross Receipt $35 $50 LESS: Markdown $3 $5 Net Receipt $32 $45 COGS Cotton Cost $5 $5 Manufacturing Conversion $5 $5 Distribution Costs $9 $11 Total COGS $19 $21 Gross Margin $13 $24 Selling, General Administrative Costs $9 $19 Profit before Tax $4 $5 3. Levi is trying to enter the field of personal tailoring and for that it plans to make the dependency of its product on three factors, as per Richard (ed.), (2014) The knowledge, experience and judgment of the Sales Clerk managing the kiosk and who is the prime source of information about the customers fitment measures. The interpretation of this fitment measure by the software provided by the CCTC and subsequent selection of the right material and stitching instructions to the manufacturing base. The correct understanding and more important, the accurate implementation of these measures by the individual tailor who will be stitching the pair. All these factors have elements of risk, thereby increasing the chances of creating a pair of tailor-made jeans which eventually are not to the satisfaction of the customer who has ordered. The biggest success factor of tailor-made clothes is that the person who takes the measurements has met the customer physically and knows the customers build. Eventually this makes the garments fitting very accurate, as described by Richard (ed.), (2014). 4. Levi should increase the sale price of the customised jeans by 50% to $75 because of the factors discussed hereunder. The Personal Pair of Jeans which Levi has introduced is a personalised service, which involves the cost of maintaining a specialised cabin for the customer, a Sales Clerk exclusively trained for such customers, a software company to manage the data and a separate section of tailors who will stitch each pair as per the customised measures given. This will increase the production cost, will require more space at the retail outlets and the manufacturing units will have to maintain a separate section for this customised segment, as explained by Moens Jones (ed.), (2013). Based on these estimated factors, the COGS and S, G A will go up by about 30% and another 5% will have to be added for the increased investment on the retail and manufacturing space. Levi has also to take into account the additional cost of 10% which it will be paying to the software company. Another 5% is the anticipated costs related to contingencies, returned orders and taxes, say Moens Jones (ed.), (2013). 5. Profitability per Personal Pair of Levi Jeans Particulars Retail Gross Receipt $75 LESS: Markdown $5 Net Receipt $70 COGS Cotton Cost $5 Manufacturing Conversion $13 Distribution Costs $12 Total COGS $30 Gross Margin $40 Selling, General Administrative Costs $25 Profit before Tax $15 6. Marketing Strategy Objective The foremost objective is that of marketing strategy so as to make the company profitable. For Levi this is important as Levi Jeans has lost out to many a start-up companies and it is important for the company to attract customers. Attracting new customers is possible only if the company becomes known for innovative products and newer marketing strategies in the jeans-market, assert Gibson Fraser, (2013). Positioning Objective The companys marketing strategy is based on innovation, targeting new products and positioning itself to numero uno position. Positioning can be attained by designing a new offering to the customers with an image which can place the company back to its distinctive position in the minds of the large target market. The ultimate goal of the company is to relocate the brand in the minds of those customers who need to be targeted for generating maximised potential benefit for the company, assert Schaffer, Agusti Dhooge, (2014). A better positioning of the companys established brand can help the companys marketing strategy because it will generate a renewed interest in the brand. Target Objective The companys targets can be achieved through this unique way by introducing the new concept of Personal Pair Jeans. For the customers of Levi Jeans, the essence of this new concept will be to emphasize that Levi Jeans are being custom made. It will also send a strong message to the customers that they need not go through the long process of trying several pairs of regular jeans. The customer will be treated uniquely at the companys retail outlet and they can walk-in and order a customised jean of their choice, liking and fitting. As per Schaffer, Agusti Dhooge, (2014), ushering in a new unique experience for the large number of already existing Levi Jeans customers, who have tried the old process of purchasing a pair of jeans, this easiness of getting a customised jeans will definitely bring about an ever changing demand in the market with numerous choices available at the point of sale. The biggest advantage of this Target Positioning Strategy will be that the similarities and diff erences between Levi and its rival brands will be more clearly defined. Levi, with its long market positioning, its dedicated customer base across the globe has the potential to take a decision on the positioning required by determining and identifying the target markets, the competition and the differences and similarities between the rival brands and what Levi can offer, explains Richard (ed.), (2014). Levis Advantage Objective Levi Strauss Co. has commanded a worldwide market dominance during the 80s when it introduced its 501 Product Line. But with profits continuing to nose dive due to a decrease in its product demand and the continuous rise of the competition. During the period from 2000 to 2007, Levis faced the toughest of competition when the competitors were successful in taking away a large portion of Levis market share because of their heavy advertising and branding techniques. The new starters were able to chip away Levis market share because they were able to capture selective segments. Companies such as Calvin Klein were successful in their brand positioning as they were able to target the high-end consumers, as detailed by Richard (ed.), (2014). Levis biggest competitor, VF Corp. decided to purchase Seven For All Mankind as its market entry product. Thus, VF Corp captured the low-end jean customer, whereas Calvin Klein began capturing the high-end customers. In 1996, Levi reported revenues of $7.6 billion and had 18.7% of the U.S. jeans market share. By 2001, the revenues dropped to $4.25 billion and the company had a 12.1% of U.S. jeans market share. Since then, the company has been trying to raise its market share and increase its revenues and this concept of Personal Pair Jeans is the signature campaign of Levis jeans. Forced at re-evaluating itself after years of declining revenues, say Moens Jones (ed.), (2013), Levis is confident that it has been able to find a way of achieving success by introducing this signature campaign on a largescale with streamlining of costs. Levis is sure that it will get help from its international presence and is also confident that the current impact of the global currency exchange market will prove to be beneficial for the company as it shall benefit from the weak dollar. The company is hopeful that it will find a way into the ever increasing and lucrative premium jeans market by introducing this new signature campaign, assert Moens Jones (ed.), (2013). The company has plans to hire famous international stars, artists and personalities to liven up the Levi brand. List of References Gibson, A. and Fraser, D. 2013, Business Law 2014. Pearson Higher Education AU, Frenchs Forest, NSW. Moens, G. and Jones, R. (ed.). 2013, International Trade and Business Law Review, Volume 10. Routledge, Oxon. Richard, T.A. (ed.). 2014, Professional Business Law Essays. Richard TA, New York. Schaffer, R., Agusti, F. and Dhooge, L. 2014, International Business Law and Its Environment, 9th ed. Cengage Learning, Stamford, CT.

Ansel Adams photographer and artist Essay Example For Students

Ansel Adams: photographer and artist Essay Ansel Adams photographer and artist Until the 19th century most artwork was created in a two or three-dimensional media. In England, William Fox discovered a technique that allowed camera images to be captured on paper. This medium has evolved since Foxs discovery in 1839 to a serious and viable form of art today. Photography allows the artist to capture what he sees. The image produced is reality to the artists eye, it can only be manipulated with light and angles. The photograph is a very powerful medium. The French painter Paul Delaroche exclaimed upon seeing an early photograph from now on, painting is dead! (Sayre, 2000). Many critics did not take photography seriously as a legitimate art form until the 20th century. With the advances in technology, the equipment and techniques had evolved to the point that the artist could capture, on paper, the beauty or horrors of their environment. Photography allowed the artist to explore the fourth dimension time (Sayre, 2000). Ansel Adams as an environmental activist brought a greater public awareness to the art of photography. Ansel Adams grew up in San Francisco where he was born in 1902 and remained an only child. He was interested in the traditional arts of music and painting. Adams also was fascinated with science and even collected insects. (Adams Alinder, 1985). During a family vacation to the Yosemite Valley when he was fourteen, Adams discovered the beauty of nature and photography. His father gave him a No. 1 Brownie Box camera (Jacobs, 1999) and a photographer was born. Adams struggled with formal education. He despised the regimentation of the education system and was removed from school by his father when he was fifteen. His father purchased a pass to the Panama-Pacific International Exposition being held in San Francisco and required that Adams spend part of each day there as a substitute for school (Adams Alinder, 1985). Adams also continued his studies of music and literature at home. Adams was determined to be a concert pianist. In 1930, after viewing negatives made by East Coast photographer Paul Strand, Adams chose a career in photography (Adams Alinder, 1985). Adams decision to be a full time photographer changed the photographic visions of the west. He spent his time in National parks photographing the immense beauty of nature in these national treasures. Adams formed a group with other San Francisco photographers in 1932 called f/64, referring to the smallest aperture opening on a camera lens (Gray, 1994). The group concentrated on form and texture. The group translated scale and detail into organic, sometimes abstract design (Jacobs, 1995). In 1935, Adams published his first book, Making a Photograph. Six years later, his Zone System was formulated. The Zone System introduced a way for the professional and amateur photographers to determine and control the exposure and development of prints for maximum visual acuity (Jacobs, 1995). The Zone System marked his first efforts at public education on photography. Adams felt a sense of duty to share his knowledge of nature and photography. was master teacher as well as a master photographer (Schaefer, 1992). He wrote many books and taught students his art. Adams technical ability in the darkroom was magical. He set the standard for black and white printing. His discriminating taste and meticulously produced prints continue to amaze current generations twenty-five years after his death. Adams was an experimenter and a modernist with his camera. Adams cherished the times he spent on vacation in Yosemite with his family. He spent part of his life teaching others how to capture the panoramic beauty of our national parks. .uc27bb9d6d629a800e68bd86056212a7a , .uc27bb9d6d629a800e68bd86056212a7a .postImageUrl , .uc27bb9d6d629a800e68bd86056212a7a .centered-text-area { min-height: 80px; position: relative; } .uc27bb9d6d629a800e68bd86056212a7a , .uc27bb9d6d629a800e68bd86056212a7a:hover , .uc27bb9d6d629a800e68bd86056212a7a:visited , .uc27bb9d6d629a800e68bd86056212a7a:active { border:0!important; } .uc27bb9d6d629a800e68bd86056212a7a .clearfix:after { content: ""; display: table; clear: both; } .uc27bb9d6d629a800e68bd86056212a7a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc27bb9d6d629a800e68bd86056212a7a:active , .uc27bb9d6d629a800e68bd86056212a7a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc27bb9d6d629a800e68bd86056212a7a .centered-text-area { width: 100%; position: relative ; } .uc27bb9d6d629a800e68bd86056212a7a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc27bb9d6d629a800e68bd86056212a7a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc27bb9d6d629a800e68bd86056212a7a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc27bb9d6d629a800e68bd86056212a7a:hover .ctaButton { background-color: #34495E!important; } .uc27bb9d6d629a800e68bd86056212a7a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc27bb9d6d629a800e68bd86056212a7a .uc27bb9d6d629a800e68bd86056212a7a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc27bb9d6d629a800e68bd86056212a7a:after { content: ""; display: block; clear: both; } READ: Good relationship EssayIn 1940 he taught his first of many workshops The U. S. Camera Photographic Forum in Yosemite with Edward Weston (Capa, 1986). As Adams work came to the public eye, his skills and artistic visions were sought by many. Life magazine who gave photographers their first published forum in 1936 (Sayre, 2000) commissioned Adams in 1953 to conduct a photo essay of the Mormons in Utah (Capa, 1986). Adams was also an activist. He used his influence as an artist to encourage conservation of our natural resources. He was deeply committed to this cause. Adams met with and appealed to presidents Ford, Carter, and Reagan to make conservation a high priority. Adams efforts contributed to the Bicentennial Land Heritage Act, proposed by President Ford. It was a $1. 5 billion dollar, ten-year commitment to our national parks, recreation areas, and wildlife sanctuaries (Kennerly, 1999). In 1979 former President Ford and Mrs. Ford sent a letter to President Carter recommending Adams for the Presidential Medal of Freedom, the nations highest civilian honor. On June 9, 1980 Adams received the award from President Carter. The citation praised Adams as visionary in his effort to preserve this countrys wild and scenic areas, both on film and on Earth (Kennerly, 1999). The main stream media also honored Adams. On September 3, 1979 Adams was featured on the cover of TIME Magazine commemorating his retrospective show at the Museum of Modern Art in New York City. Inside TIME was a collection of some of the greatest works created by Adams. The publisher used a special printing process to reproduce the photographs in their original form (Kennerly, 1999). Adams spent his life with a camera and a vision. He was a man of great talent, perseverance, and passion. He has been called the direct heir to John Muirs mantle as the emotional and ideological leader of the environmental movement. (Kennerly, 1999). Adams brought the beauty of nature to our homes and the importance of conservation to our conscious. Adams died in 1984 from heart failure aggravated by cancer. Even after his death, his love of photography and education on environmental issues has made him a lasting figure in our hearts and minds.